On August 4, 2017 UNICEF Ventures announced that it is exploring Ethereum-based smart contracts to improve the efficiency, transparency and accountability of online transactions.
UNICEF Ventures has determined that the goal should be to eliminate a middleman and enable parties to work together on the internet. Therefore, smart contracts lay out:
"a) the conditions that all parties using the contract agree to; and
b) actions described in the contract that can be executed if the required conditions are met."