The European Commission is seeking to harden consumer control over personal information as it tries to persuade citizens that their data is already being used as a form of payment.
Two major reforms over EU data protection and the sharing of information with the US are coinciding with attempts to educate consumers about Silicon Valley’s business models, many of which rely on scooping up masses of data.
A source close to the European Commission told PaymentsCompliance: “Many people still seem entirely unaware of, or very comfortable with, the amount of data they volunteer for free.
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