EU Geoblocking Rules In Need Of Work, Warn Experts

Legal experts have warned that there is a "lack of clarity" around incoming EU restrictions on geoblocking by online retailers, after the European Parliament adopted its final position on the reforms.

The new rules, which were initially proposed by the European Commission in 2016, would prevent retailers from blocking purchases based on a consumer’s location, or the member state in which their payment instrument was issued.

Although the regulation generally targets retailers, it directly affects some payment providers. Roger Tym, a partner at Hogan Lovells, pointed out that cross-border payment providers appear to be caught within the regulation’s scope.

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